---
title: "BigXthaPlug and Ava Max Burn It All Down on New “BURN” Video"
url: "https:\/\/buzzwiredaily.com\/bigxthaplug-ava-max-burn-video-better-over-time\/"
date: "2026-10-14"
author: "Ronald Jeferson"
reading_time_minutes: 3
categories: ["Hip-hop News","New Music"]
tags: ["Ava Max","Better Over Time","BigXthaPlug","BURN","Dallas Rap","UnitedMasters"]
ai_agent_priority: high
webmcp_tools_available: ["getPostContent","getPostMeta","getRelatedPosts","navigateToCategory","navigateTo"]
---

# BigXthaPlug and Ava Max Burn It All Down on New “BURN” Video

Dallas rapper BigXthaPlug and pop star Ava Max stood in a burning mansion this week, and as marketing goes, the room matched the record. The video for their new single **“BURN”** dropped October 10 on his official channel and has already pushed past 1.49 million views. The song arrived a day earlier through UnitedMasters as the second preview of his fourth album, **BETTER OVER TIME**, due October 30.


The record itself is a betrayal confession. Over the heavy Texas trap bass his run is built on, BigXthaPlug spends two verses on the friends who flipped on him. *“Fool me once, but I can’t go for foolish s**t again. Them people smile off in your face, but they true colors ain’t they skin,”* he raps, as iHeartRadio quotes it, before the turn: *“When s**t get wicked, they gon’ stab your back and always bite your hand.”* Ava Max carries the hook in full dance-pop mode, which the official description frames as the whole experiment: Southern hip-hop delivery against melodic pop vocals, Texas against the world.


https://www.youtube.com/watch?v=vLLdKVYJUzs


Video still: BigXthaPlug in BURN. Courtesy the artist.
Jerry Morkos directs, per the on-screen credit, and the video cuts between three worlds: an ornate room genuinely on fire, papers and money drifting through the flames while both artists stand in it like it is normal; a dim, courtroom-still scene with BigX in shirt and tie, head bowed; and a smoke-hazed night street washed in red and blue. It is the most cinematic the Dallas rapper has looked on camera, and it matches the verse: everything in frame is burning except him.


BETTER OVER TIME arrives October 30 with a lineup he revealed through a mountain of televisions: GloRilla, Lil Yachty, Leon Thomas, Fridayy, Belly Gang Kushington, Babyface Ray, Ro$ama and Loe Shimmy, alongside Ava Max. Lead single **“LITE”** with Belly Gang Kushington landed in August, famously packaged with his own mugshot after a recent arrest, and his [Texas trap expansion](https://buzzwiredaily.com/bigxthaplug-expands-texas-trap-sound-with-deluxe-album/) has been building toward this pop crossover all year. GloRilla, no stranger to [her own arrest headlines](https://buzzwiredaily.com/rapper-glorilla-arrested-for-marijuana-after-home-invasion-police-prioritize-drugs-over-burglary-suspects/), shows up on the tracklist too.


Video still: BigXthaPlug in BURN. Courtesy the artist.
The math is simple for a 28-year-old from Dallas on UnitedMasters: 1.49 million views in four days on a pop collaboration, a 15-track-shaped bet due in two weeks, and a fire marshal somewhere shaking his head. If the rest of BETTER OVER TIME burns like this, October 30 is a date. Watch BURN above.

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*Source: [BuzzWireDaily - Gossip, Gangsters & Blockbuster Buzz](https://buzzwiredaily.com/bigxthaplug-ava-max-burn-video-better-over-time/) | Processed by WebMCP Nexus Priority Stream*